I found this ad interesting because of the colors. The cool blues and white recede into the background while the warm yellow that is saturated advances. The blue also sends the message that it is high tech even though it is just a diner scene and the blue and yellow are directly across from each other on the color wheel. The splash of red on both yellow areas draws your attention to the object. I don't think that the font was appropriate however and it was not big enough to read even when the image was full size.
The subject of the ad was a bit confusing however. It took me awhile to figure out that the ad was for a book or magazine with 1000 cult objects. That is not good. However, the design caught my attention and made me stop and figure out what it was about.
Hi Marcy,
ReplyDeleteI agree with your comments - the designer of this ad did a good job using colors to make things pop, but it also took me a little while to figure out that the ad was for a magazine. I really like the idea that the guy is using the ketchup bottle on the cover to put ketchup on his burger - I think that was a very creative idea. I think the colors draw your attention to the main point of the ad, but I agree the text is very hard to read!